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VIA
IS A TRANSACTION FACILITATOR |
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VIA
IS INSTANT, SECURE & AFFORDABLE FOR EVERYONE |
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| Company Highlights |
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Consumers of the World
ViA Brings to the World a Needed Alternative
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Coins and Cheques were invented 2600 years ago. Thereafter, not much happened as far as monetary innovations before the advent of credit cards in 1952, when the 'middleman syndrome’ was created causing a paradigm shift serving 20% of the consumers in the world.
The ‘traditional’ card market and industry has to date been more or less an oligopoly market, driven mainly by brands for the banks.
In 1952 we handled payment by using imprinting machines and paper slips. The modern POS terminals and ATM machines are great achievments, but far from being safe with no ability to handle micro payments. |
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Today there are more than 2.5 billion cards in circulation, serving only 1.2 billion cardholders.
ViA’s mission is to offer the emerging market, the consumers who do not have a bank account and only have cash, a Secure, instant and reliable solution, which will target 5 billion potential future users, representing 60% of the pyramid. Globalization, development of the emerging market, reduction of poverty, demographical shifts in combination with disruptive innovations are the forces that drive ViA. The remaining 20%, the bottom of the pyramid, the very poor, will likely not handle any values in form of banknotes but need secure solutions to handle handouts or charity donations, medical logistics as well as complementary currency initiatives, all of which are part of the ViA concept and solution.
ViA provides a global brand-neutral, secure and instant solution which is not a threat to existing players – ViA provides a tool and a solution so that existing brands and concepts can access a much larger point of presence, where their card can be accepted and their customers (banks) get a new dimension of a new market to which they can offer and channel new modern services. ViA also introduces a solution to market segments which today are considered “uncontrolled” to become controlled and another segment for banks to offer services for their clients. |
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| What the Internet did for Communications, |
| ViA will do for Payments |
ViA is a transaction facilitator, leaving the coins and bills to the banks, to prosper from. ViA is instant, Secure and Affordable for everyone. ViA is building the largest Merchant Network community in the world, empowering for new revenues and modern services
such as consignment administration, payroll and attendance services, remittance and charity donations, with a main target towards the emerging market and unbankable. The ViA POS terminal, GPRS enabled uses Internet and Mobile Phone Networks primarily, which allows broader and borderless services. |
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Internet Allows Global Boundless Communications.
ViA is a Boundless Global Payment Methodology.
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ViA allows its clients to transact and transfer money or any other value, such as complimentary currencies, from anywhere in the world to anywhere else in the world with no time delay. This will give our clients better liquidity and an opportunity to improve their cash management.
ViA has a portfolio of Global Patented Security Solutions, collected under the general name ViA Secure Transactions™; The STS - Secure Transaction String™ which method enables communication where information is only seen on a need to see basis and the SCT - Secured Card Transaction™, helping to alleviate the alarming increase in identity fraud that results in great losses for companies and to personal tragedy. The ViA POS device is no longer a ‘dumb’ payment terminal that just reports a sum of what was purchased. Each item in a transaction is recorded and available for an automated ledger solution that meet the needs of the
small and medium sizes businesses, the street salesman, the home delivery and the home sales organizations, etc… |
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